THANKS FOR STOPPING BY //
HAVE AN AWESOME DAY //

WHO I AM IN A NUTSHELL:

I’m a multidisciplinary designer, currently working at Edelman Digital in New York City. I have about 9 years of professional experience in freelance, agency and in-house positions in Dubai, and I’ve completed my MFA in Design Entrepreneurship at the School of Visual Arts in New York in May 2015. Oh and I dance when I think and think when I dance.

WHERE I'VE STUDIED:

School of Visual Arts // New York, NY, USA
MFA Design Entrepreneurship, Sept 2013 – May 2015

School of Visual Arts // Masters Workshop in Rome, Italy
Summer Workshop in Design History, Theory & Practice,
May – June 2013

American University of Sharjah // Sharjah, UAE
BS in Multimedia Design, Aug 2000 – June 2004


WHAT I'VE PROFESSIONALLY DONE SO FAR:

Edelman // New York, NY, USA
Senior Designer, Experience Design, Aug 2015 – Present
Visualize the Experience Design team’s immersive interactive experiences used by millions of people every day. Projects include installation booths, interactive games socially powered experiences, virtual reality experiences, among many others. Also part of a multi-team initiative between the Experience Design team, UX, and the technology team – The Yard is a place for us to experiment, play, and hone our skills as we get together, concept and prototype progressive ideas without a brand or brief.

Dragoman Brand Consultants // Dubai, UAE
Freelance Designer, Jun – Jul 2013
Designed print collateral and brochure designs for clients. 

LOWE Mena // Dubai, UAE
Middleweight Graphic Designer, Nov 2009 – Dec 2012
Created the visual brand image for Bloomingdale’s Dubai, the store’s first opening outside the U.S., while designing and implementing the brand identity guidelines across all communications. Designed various print collateral for clients including Apple, Red Bull and Red Lobster, to name a few.

Nakheel Asset Management & Design // Dubai, UAE
Graphic Designer, Apr 2008 – July 2009
Designed print collateral for Nakheel’s real estate developments including event posters, brochures, books, and logos.

TOKSIC // Dubai, UAE
Founder & Designer, July 2006 – Oct 2009
Created my own fashion line TOKSIC, a high end fashion brand with inspirations from Christian Lacroix. Media coverage ranged from a TV documentary on Loud & Proud, an interview on Sama Dubai TV, and press from Grazia Magazine, the National newspaper and Time Out magazine. 

Dubai TV // Dubai, UAE
Fashion Stylist Trainee, July 2006
Assisted in creating professional looks for television presenters.

Artaaj // Dubai, UAE
Visualizer, Sept 2005 – May 2006
Visualized creative concepts for client events and promotions for stage designs, promotional stands, posters, and invitations.

Rahbani Productions // Dubai, UAE
Production Coordinator, Oct – Nov 2004
Designed production sets, wrote scripts, and assisted in directing inflight entertainment programs.

Various clients // Dubai, UAE
Freelancer, Dec 2004 – Nov 2009
Designed print collateral, corporate identity packages, and website interface designs for clients including Avaya and WorldSpace, among many others.

WHAT I'D LIKE TO BE A PART OF:

A kick ass creative team within an uber cool agency that has a challenging, fun and energetic working environment, producing work that is cooler than a pair of penguins in the Eskimo Hotel.


WHAT I'M COMFORTABLE WORKING WITH:

Adobe InDesign / Adobe Illustrator / Adobe Arab InDisguise / Adobe Photoshop / Final Cut Pro / iMovie / iCan & iWill


WHAT I'M GETTING BETTER AT:

Adobe After Effects / Adobe DPS / Basic HTML & CSS / Keynote / Moonwalker XP / Multi-Talker Pro


WHAT I'M KNOWN FOR:

Artistic flair / Kung fu mouse grip / Multitasker / Salsa dancer / Motivated by challenge / Volleyball enthusiast / Saxophone player / Waterproof hair


WHAT I'VE ACHIEVED SO FAR:

HOW Promotion & Marketing Design Award
Merit Award Winner, Student Promotions, 2016

Adobe Design Achievement Awards
Semi-Finalist, Print Communications, 2015
Semi-Finalist, Digital Publishing, 2014
Semi-Finalist, Motion Graphics, 2014
Semi-Finalist, Web & App Design, 2014

Emirates Film Competition
Special Jury Prize, Short Fiction, Mar 2004

American University of Sharjah Awards
Chair’s Award for Academic Excellence, 2004
Dean’s List, 2000 – 2003



WHERE MY WORK HAS BEEN EXHIBITED:

Emprise: New Design Ventures // May 2015
SVA Chelsea Gallery, New York, NY, USA

Obsoletely Fabulous // May 2014
SVA Gramercy Gallery, New York, NY, USA

Livin’ It // Apr 2014
Art Directors Club Gallery, New York, NY, USA