THANKS FOR STOPPING BY //
HAVE AN AWESOME DAY //
WHO I AM IN A NUTSHELL:
I’m a multidisciplinary creative living in New York. Currently an Associate Design Director at Edelman, I have 3+ years NY design experience including branding, print, digital, and web, and 7 years global design experience. Oh and I dance when I think and think when I dance.
WHERE I’VE WORKED SO FAR:
Edelman // New York, NY, USA
Associate Design Director, Oct 2017 – Present
Integral in the creation of the Digital Design Group with the Design Director // Worked alongside the Design Director to develop insight-driven design concepts and for campaigns and multiple projects including branding, print, digital, and web // Created interactive experiences that connect brands with customers // Presented work to clients at all levels and managed feedback effectively // Mentored and managed junior and senior designers on the team.
Edelman Digital // New York, NY, USA
Senior Designer, Aug 2015 – Oct 2017
Visualised immersive, interactive experiences for the Experience Design team, including installation booths, interactive games, and socially powered experiences // Concepted designs that mapped to client strategy across print, digital and social // Created branding and entire campaign look and feel ideas for clients and pitches // Inspired, mentored and supervised junior creatives to achieve desired outcomes.
Dragoman Brand Consultants // Dubai, UAE
Freelance Designer, Jun – Jul 2013
Designed print collateral, branding, and brochure designs for multiple clients.
MullenLowe MENA // Dubai, UAE
Middleweight Graphic Designer, Nov 2009 – Dec 2012
Created the visual brand image for Bloomingdale’s Dubai–the store’s first opening outside the US–while adhering to the brand guidelines across all communications // Designed various print collateral for clients such as Apple and Red Bull.
Nakheel Asset Management & Design // Dubai, UAE
Graphic Designer, Apr 2008 – July 2009
Designed collateral for real estate developments including logos, books and brochures.
TOKSIC // Dubai, UAE
Founder & Designer, July 2006 – Oct 2009
Created my own fashion line TOKSIC, a high end fashion brand with inspirations from Christian Lacroix. Media coverage ranged from a TV documentary on Loud & Proud, an interview on Sama Dubai TV, and press from Grazia Magazine, the National newspaper and Time Out magazine.
Dubai TV // Dubai, UAE
Fashion Stylist Trainee, July 2006
Assisted in creating professional looks for television presenters.
Artaaj // Dubai, UAE
Visualizer, Sept 2005 – May 2006
Visualized creative concepts for client events and promotions for stage designs, promotional stands, posters, and invitations.
Rahbani Productions // Dubai, UAE
Production Coordinator, Oct – Nov 2004
Assisted in set designs, script writing, and directing inflight entertainment programs.
Various clients // Dubai, UAE
Freelancer, Dec 2004 – Nov 2009
Designed print collateral, corporate identity packages, and website interface designs for clients including Avaya and WorldSpace, among many others.
WHAT I'D LIKE TO BE A PART OF:
A kick ass creative team within an uber cool agency that has a challenging, fun and energetic working environment, producing work that is cooler than a pair of penguins in the Eskimo Hotel.
WHERE I'VE STUDIED:
School of Visual Arts // New York, NY, USA
MFA Design Entrepreneurship, Sept 2013 – May 2015
School of Visual Arts, Masters Workshop // Rome, Italy
Summer Workshop in Design History, Theory & Practice,
May – June 2013
American University of Sharjah // Sharjah, UAE
BS in Multimedia Design, Aug 2000 – June 2004
WHAT I'M COMFORTABLE WORKING WITH:
Adobe InDesign // Adobe Illustrator // Adobe Arab InDisguise // Adobe Photoshop // Final Cut Pro // iMovie // iCan & iWill // Sketch
WHAT I'M GETTING BETTER AT:
Adobe After Effects // Adobe DPS // Basic HTML & CSS // Keynote // Moonwalker XP // Multi-Talker Pro // UXPin
WHAT I'M KNOWN FOR:
Artistic flair // Keen attention to detail // Kung fu mouse grip // Motivated by challenge // Multitasker // Salsa dancer // Saxophonist // Verbal communicator // Volleyballer // Waterproof hair
WHAT I'VE ACHIEVED SO FAR (PROFESSIONALLY):
Best Tourism & Leisure Campaign, 2019
Best Tourism & Leisure People’s Voice, 2019
Best Digital Campaign People’s Voice, 2019
Winner, Travel & Tourism, 2019
Gold, Contest or Promotion, 2019
Gold, Technology, 2019
WHAT I'VE ACHIEVED SO FAR (PERSONALLY):
HOW Promotion & Marketing Design Award
Merit Award Winner, Student Promotions, 2016
Adobe Design Achievement Awards
Semi-Finalist, Print Communications, 2015
Semi-Finalist in 3 Categories: Digital Publishing, Motion Graphics, and Web & App Design, 2014
Emirates Film Competition
Special Jury Prize, Short Fiction, Mar 2004