DON'T WORKOUT, QWRKOUT!
QWRKOUT is an outdoor dance fitness program that I have created for my MFA Design Entrepreneurship thesis project, based on my interest in fitness, my love for the outdoors, and my constant need for human interaction. It combines a variety of dance workouts with the silent-disco experience in NYC parks. QWRKERS (QWRKOUT enthusiasts) dance and workout outdoors without disrupting others, as the instructor’s music is broadcast via a radio transmitter, and the signal is picked up by wireless headphones worn by QWRKERS.
Based on my market research, I highlighted the cultural relevance for this product in today's always-connected, mobile-first world. I came up with the name, created my own font and designed the brand's visual strategy. I analyzed the market size and opportunity, researched the competition, conducted prototypes, created an ad campaign and produced marketing materials. A business model and plan were created for a revenue and cost analysis, and potential sponsors and partners were researched. So don’t just workout, QWRKOUT!
School of Visual Arts, New York
MFA Design Entrepreneurship program