BLOOMINGDALE'S SPRING/SUMMER 2013
The Bloomingdale's Dubai's Spring/Summer 2013 Collection was all about emphasizing the fact that there are over 80 brands from 3 continents in the store. Working alongside a copywriter and the creative director on the account, I came up with a visual language that illustrates how Bloomingdale's Dubai handpicks the best items, from around the world, for each department.
LOWE Middle East & North Africa, Dubai
Design Direction – Komal Bedi Sohal