BLOOMINGDALE'S NYNY COLLECTION
One of Bloomingdale's Dubai's largest regional advertising campaign to date, which marked the store's launch of its 'New York, New York' clothing collection in 2012. I created the visual identity for the campaign, designed the in-store and outdoor branding, and helped with the visual merchandizing of the store, whilst ensuring consistency across all communicational materials for the events and promotions that took place. As for the campaign's catalogue, I created a story based on the idea of “The New York Minute”, where every spread visually depicted a different part of the day in New York, and worked alongside an illustrator and a copywriter, under the direction of the brand's creative director.
LOWE Middle East & North Africa, Dubai
Design Direction – Komal Bedi Sohal