BLOOMINGDALE'S BEAUTY ROOMS
The Creative Brief:
To develop a communication device to generate awareness of the Bloomingdale's Beauty Rooms in Dubai. The idea had to be in-keeping with the Bloomingdale's brand identity – fun and contemporary – and be able to extend across a range of channels: in-store branding, directional signage, leaflets and press.
What do women think about when they think if beauty treatments? They think of "me time"; they think of having minutes (even hours) dedicated to themselves; they think of shutting themselves off from the rest of the world in order to emerge later, feeling really good and rejuvenated.
The Idea: "Do Not Disturb"
I took a classic door hanger as a communication device and put a contemporary spin on it. Each hanger was designed to be unique, young, vibrant and playful.
LOWE Middle East & North Africa, Dubai
Design Direction – Komal Bedi Sohal